Political Marketing WS-SO-MPol
This course has not yet been described...
Learning outcome code/codes
Bibliography
Andreasen I. A. (ed.), Ethics in Social Marketing, Washington 2000.
Baines, P., Brennan, R., Egan, J., Structure and Strategy in Political Markets, na: http://mubs.mdx.ac.uk/Research/Disc...
Bloom P. N., Gundlach G. T. (eds.), Handbook of Marketing and Society, Washington 2000.
Brenan, R., Does Political Marketing Need the Concept of Consumer Value, na: http://mubs.mdx.ac.uk/Research/Disc...
Chaukas M., Propaganda Comes of Age, Washington 1965.
Chomsky N., Media Control. The spectacular achievements of propaganda, Washington 1997.
Ellul J., Propaganda, Paryż 1990.
Ellul J., Propaganda: The Formation of Men's Attitudes, New York 1965.
Henneberg, S., Political marketing and the relationship management paradigm, na: http://www.psa.ac.uk/cps/2004/Henne...
Kotler Ph., Andreasen I. A., Strategic marketing for non-profit organizations, New Jersey 2003.
Kotler Ph., Roberto E. L., Social Marketing - Strategies for Changing Public Behavior, The Free Press 1989.
Additional information
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