Company Image Management WH-KU-SP-II-2-ZarzWi

During the classes the student gains knowledge in the field of broad-based branding or image building and brand awareness; They will discuss issues related to the company's image, human, cultural institutions, city and region; we consider also the question of whether Polish cultural institutions make use of the tools associated with the process of image building and brand awareness; Steps will also be topics related to personal and employer branding; They will be analyzed gig, on brands that have been successful on the market, thanks to consciously zbudowanemu image and those who have suffered defeat;

(in Polish) E-Learning

(in Polish) E-Learning (pełny kurs)

(in Polish) Grupa przedmiotów ogólnouczenianych

(in Polish) nie dotyczy

Subject level

elementary

Learning outcome code/codes

Knowledge: KU2_W07 - has ordered a detailed and in-depth knowledge in the field of dissemination of the culture and methods and conditions of animation of cultural life and cultural management KU2-W15 - has ordered and in-depth knowledge of the terms and conditions of the organizational and economic functioning of cultural institutions Skills: KU2_U01 - can enjoy a variety of databases to independently search literature as a source of knowledge in the science of culture and related disciplines in the humanities and social KU2_U04 - isolated selects and uses the information gathered, he can use them appropriately selected context Social competence: KU2_K03 - is able to work in a group, taking on different roles and improving skills and communication skills KU2-K08 - is an active participant in a conscious and critical of the current cultural life, comprehensively uses various forms of culture

Type of subject

obligatory

Course coordinators

Kama Pawlicka
Agnieszka Smaga

Learning outcomes

Student after semester classes:
- He has a detailed knowledge of building identity, image, brand awareness and image management company;
- Has knowledge of the tools needed to prepare all kinds of cultural events;

- Can work in a team of people who have examined the case study or prepare original group project, by contributing to your task;

3 ECTS
30 h - participation in class
60 h - the student's own work (preparing a presentation on a chosen topic, participated in the consultation, active participation during the course of preparation of the project - case study).
Description credits:
participation in classes 30 = 1 ECTS
case study in class 30 = 1 ECTS
prepare a presentation for completing 30 = 1 ECTS
the sum of 90 g = 3 ECTS

- Can work in a team of people who have examined the case study or prepare original group project, by contributing to your task;

Assessment criteria

Methods:
1. lecture informative, conversational
2. analysis of case studies (method ćwiczeniowa)
3. multimedia presentation (demonstration)
4. group work
Assessment activities (the evaluation) is based on active participation, attendance and preparation and presentation of an essay on a given topic.
Student / student:
- To evaluate 2 (ndst): can not the easiest way to introduce the basic issues related to the subject
- To assess 3 (dst.) Shows knowledge of general issues related to the subject, basic knowledge in the field of object
- To evaluate 4 (db.) Presents the results of their own work shows knowledge of general issues related to the subject, show an active participation in contemporary cultural life
- The assessment of 5 (very good.) Can effectively present, analyze the results of their own work, he takes part in the discussion, knows how to work in a group, shows an active participation in contemporary cultural life.

Bibliography

W. Olins, About brand, the Polish Brand Institute, Warsaw 2004:
Chapters I-why brands are important to customers
III Where did the brand and what happened when mature
V - Brands in the global arena
VI Why brands are important within companies
VIII - National branding
IX - How to build and maintain brand

W. Olins, branding Manual, Polish Brand Institute, Warsaw 2009, including chapters:
I - Visibility brands
II - Architecture brand
III - Why and when to introduce branding
IV - Brand as a corporate wealth
V - Building program branding

Hereźniak M., Marek national, PWE, 2011, in the chapters:
I - Countries as a brand
II - Brand national and corporate brand
V- How to build a national brand
Vi - Building Polish national brand

Additional information

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of WH-KU-SP-II-2-ZarzWi in USOSweb