Language of Advertisement WH-FP-SP-II-2-JezRek

Learning outcomes will be verified during a public (in front of other students attending classes and conducting classes) presentation of the group's work project. The results of the group's work will also be verified during the presentation, and will be subject to analysis and seminar discussion.

Assessment methods in the area of ​​knowledge: checking reading literacy (oral), reporting the literature on the subject.
Assessment methods in the area of ​​skills: discussion in class, oral analysis of advertising examples presented in class based on acquired knowledge
Assessment methods in the area of ​​social competences: assessment of teamwork skills, making presentations and presenting them to the public, project work.

ASSESSMENT:

Knowledge:

Rating:
- 2 (insufficient) - the student does not show knowledge related to the basic features that distinguish individual types of advertising texts,
- 3 (sufficient) - the student has knowledge of the basic features and types of advertising texts
- 4 (good) - the student has knowledge of the basic features of most types of advertising texts as persuasive messages and knows how to create and edit them,
- 5 (very good) - the student demonstrates knowledge of all modern types of advertising texts; knows how to edit them by themselves, is aware of ways to conduct a critical analysis of advertising messages, including errors and the most important generic features

Skills:

Rating:
- 2 (insufficient) - the student cannot write or edit the text being an advertising message,
 -3 (sufficient) - the student is able to indicate the basic features that differentiate individual types of advertising texts, but cannot write them by himself
- 4 (good) - the student creates and edits various types of texts in the field of advertising, can create a critical analysis of texts of a similar advertising nature
- 5 (very good) - the student freely creates any advertising texts, conducts a critical analysis of competitive texts based on his knowledge as well as the latest market trends in this field

Social competence:
an element necessary to obtain a positive grade (in addition to fulfilling certain criteria in the field of knowledge and skills) is the student's ability to cooperate in a group (during project preparations and during group presentation of work).

In addition to class attendance (two unexcused absences are allowed) and reading the recommended literature determined in class - the final grade is the result of two / three partial grades. The two basic partial grades are the summary evaluation (of the teacher) of all tasks performed by the group and the evaluation of the work of individual group members by the boss and the evaluation of the boss by the group members. In addition, each participant in the group can improve their assessment (or pass extra-curricular absence) by means of a third partial assessment - preparation of a language analysis selected by the person conducting the language-related issues in advertising.

not applicable

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

• Description of WH-FP-SP-II-2-JezRek in USOSweb