Communication theories - exercises for the lecture WT-DKS-P-TKC
The aim of the course is to familiarize students with key theories of communication and their practical application, to develop the ability to analyze and interpret communication processes, to develop competences in critical thinking about media and social messages, to prepare for independent use of theory in research and professional practice.
The classes are in the form of practical exercises, which complement and develop the content of the lecture on the theory of communication. During the course, students not only learn about the most important communication concepts, but also learn to analyze, interpret and apply them in specific situations. By combining theoretical knowledge with workshop exercises, participants develop the skills necessary to critically understand communication processes in various contexts – interpersonal, media, organizational and social.
Term 2021/22_Z:
During the course the student will learn and be able to use communication theories as a basis for further studies. |
Term 2022/23_Z:
During the course, the student learns and is able to use the theories of communication that are the basis for further studies. |
Term 2023/24_Z:
During the course, the student learns and is able to use the theories of communication that are the basis for further studies. |
Term 2024/25_Z:
The classes have the form of practical exercises that complement and develop the content taught in the lecture on communication theory. During the course, students not only become familiar with the most important communication concepts, but also learn to analyze, interpret and apply them to specific situations. By combining theoretical knowledge with workshop exercises, participants develop the skills necessary to critically understand communication processes in various contexts - interpersonal, media, organizational and social. Objectives of the course: To familiarize students with the key theories of communication and their practical application, To form the ability to analyze and interpret communication processes, To develop competence in critical thinking about media and social messages, To prepare for independent use of theories in research and professional practice. |
(in Polish) Grupa przedmiotów ogólnouczenianych
(in Polish) Opis nakładu pracy studenta w ECTS
Subject level
Learning outcome code/codes
Type of subject
Preliminary Requirements
Course coordinators
Term 2023/24_Z: | Term 2024/25_Z: | Term 2021/22_Z: | Term 2022/23_Z: |
Learning outcomes
The student has basic knowledge of terminology concerning the basics of mass communication theory. (W)
The student is able to use terminology concerning the research bases of the theory of mass communication. The student, using adequate tools and theoretical knowledge, independently recognizes the mechanisms of mass communication theory functioning in the paradigm of social theories and appropriately uses the knowledge in the field of widely understood discipline of social communication sciences and media. (U)
Students are prepared to independent work, they complete given tasks carefully and on time, they are prepared for independent and team scientific work in the basic scope of research on the theories of mass communication. (K)
Students complete 5 individual exercises and prepare a research project. The total student workload includes participation in classes, preparation for classes, reading selected texts.
Assessment criteria
W1, W2, W3, W4, U1
The student performs 5 individual exercises and prepares a research project. The total workload of the student also includes participation in class, preparation for exercises, reading of the indicated texts.
For a grade of 5 - the student demonstrates in-depth knowledge of the terminology of mass communication theory, proficiently applying it. He masters the tools and theories, independently
and innovatively recognizing the mechanisms of mass communication in social theories and creatively applying the knowledge in media science. He is fully ready to work independently, completing tasks with the utmost care and initiative in research, as evidenced by excellent exercises and an outstanding project.
For a grade of 4 - the student has a solid knowledge of the terminology of mass communication theory, using it efficiently. He applies the tools and theories well, independently recognizing the mechanisms of mass communication in social theories and making good use of knowledge in media science. He is well prepared for independent work, completing tasks carefully and on time, and ready for academic work, as evidenced by correct exercises and a well-prepared project.
For a grade of 3 - the student has a basic knowledge of the terminology of mass communication theory, although he may have difficulty with precision. He can use the terminology of
and recognizes the mechanisms of mass communication in social theories, using knowledge to a limited extent in media science. Is
sufficiently prepared to work independently, completing assignments generally carefully and on time, and demonstrates basic preparation for academic work, as evidenced by completion of most exercises and a project that meets the minimum requirements.
For a grade of 2 - the student has no basic knowledge of the terminology of communication theory. He is unable to use the terminology and does not recognize the mechanisms of communication.
Bibliography
Obligatory:
1. McQuail, D. (2012), Teoria komunikowania masowego, red. naukowa T. Goban-Klas, przeł. M. Bucholc, A. Szulżycka, Warszawa.
2. Seklecka, A. (2017), Rytuały medialne w komunikowaniu masowym. Przypadek polskich telewizyjnych serwisów informacyjnych Fakty TVN i Wiadomości TVP, Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika.
Add:
1. Piontek, D. (2011), Komunikowanie polityczne i kultura popularna: tabloidyzacja informacji o polityce, Wydawnictwo Naukowe WNPiD UAM.
2. Palczewski, M. (2011), Koncepcja framingu i jej zastosowanie w badaniach newsów w Wiadomościach TVP i Faktach TVN, Studia Medioznawcze, (1 (44)), 31-41
3. McCombs, M. E. (2008), Ustanawianie agendy: media masowe i opinia publiczna, Wydawnictwo Uniwersytetu Jagiellońskiego
Term 2021/22_Z:
1. McQuail, D. (2012). Teoria komunikowania masowego, red. naukowa T. Goban-Klas, przeł. M. Bucholc, A. Szulżycka, Warszawa. |
Term 2022/23_Z:
1. McQuail, D. (2012). Teoria komunikowania masowego, red. naukowa T. Goban-Klas, przeł. M. Bucholc, A. Szulżycka, Warszawa. |
Term 2023/24_Z:
1. McQuail, D. (2012). Teoria komunikowania masowego, red. naukowa T. Goban-Klas, przeł. M. Bucholc, A. Szulżycka, Warszawa. |
Term 2024/25_Z:
Obligatory: |
Additional information
Information on level of this course, year of study and semester when the course unit is delivered, types and amount of class hours - can be found in course structure diagrams of apropriate study programmes. This course is related to the following study programmes:
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: