Interpretations of visual materials WT-DKS-DMSM
We all now live in a world of the image, or iconosphere, which increasingly dominates the logosphere that has occupied primacy in communication studies for centuries. The study of social communication today encompasses both language and image, although the latter is increasingly becoming the subject of research or scientific reflection. Visual communication has occupied an important place in social communication and media studies since the 'pictorial turn' (Mitchell's 'pictorial turn' and Boehm's 'iconic turn'). Seminar classes dedicated to the interpretation of visual materials allow students to learn methods and techniques for interpreting visual materials and to apply them in their thesis work.
Scope of course topics, 1st semester
1. introduction to the seminar
2 Thesis Archive
3. visual research methods - introduction
4 Interpretations of visual materials according to G. Rose
5. analysis of images using compositional interpretation
6. visual content analysis or telling what you see
7. compositional, technological and social modality in the analysis of visual materials
8 Research questions in compositional, technological and social modalities
9. visual framing as a research method
10 The graduation process. Preparation for choosing the topic of the student's own work
11. use of electronic databases in the search for literature on the subject
12. artificial intelligence in the creation of a thesis
13. stages of the research process
14 Choosing a topic and constructing a table of contents and bibliography
15. formal elements of introduction and conclusion
Preparation and selection of the topic and the table of contents for the first semester credit
Range of topics for classes, 2nd semester
1 Review of the seminar thesis
2 Structure of the thesis
3 Theoretical perspective and literature review for chapter 1.
4 Structure of chapter 1 and its bibliography
5. submission and evaluation of chapter 1 of the thesis, as a condition for passing semester II
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Term 2021/22_L:
None |
Term 2022/23_L:
The seminar is a form of special work of the student under the supervision of the promoter, who manages the student's research project in such a way that he demonstrates both the theoretical knowledge necessary to carry out the task as well as research methods and techniques. The essence of the seminar focused on the interpretation of visual materials is to familiarize the seminar participants with the methods used in the research of image, advertising, photography, etc., and to choose a method that will prove useful in the student's own research. The choice of the topic of work should be closely related to the nature of the seminar. |
Term 2023/24_L:
We all now live in a world of the image, or iconosphere, which increasingly dominates the logosphere that has occupied primacy in communication studies for centuries. The study of social communication today encompasses both language and image, although the latter is increasingly becoming the subject of research or scientific reflection. Visual communication has occupied an important place in social communication and media studies since the 'pictorial turn' (Mitchell's 'pictorial turn' and Boehm's 'iconic turn'). Seminar classes dedicated to the interpretation of visual materials allow students to learn methods and techniques for interpreting visual materials and to apply them in their thesis work. Scope of course topics, 1st semester |
Term 2024/25_Z:
We all now live in a world of the image, or iconosphere, which increasingly dominates the logosphere that has occupied primacy in communication studies for centuries. The study of social communication today encompasses both language and image, although the latter is increasingly becoming the subject of research or scientific reflection. Visual communication has occupied an important place in social communication and media studies since the 'pictorial turn' (Mitchell's 'pictorial turn' and Boehm's 'iconic turn'). Seminar classes dedicated to the interpretation of visual materials allow students to learn methods and techniques for interpreting visual materials and to apply them in their thesis work. Scope of course topics, 1st semester |
Term 2024/25_L:
We all now live in a world of the image, or iconosphere, which increasingly dominates the logosphere that has occupied primacy in communication studies for centuries. The study of social communication today encompasses both language and image, although the latter is increasingly becoming the subject of research or scientific reflection. Visual communication has occupied an important place in social communication and media studies since the 'pictorial turn' (Mitchell's 'pictorial turn' and Boehm's 'iconic turn'). Seminar classes dedicated to the interpretation of visual materials allow students to learn methods and techniques for interpreting visual materials and to apply them in their thesis work. Scope of course topics, 1st semester |
(in Polish) Grupa przedmiotów ogólnouczenianych
(in Polish) Opis nakładu pracy studenta w ECTS
Subject level
Learning outcome code/codes
Type of subject
Preliminary Requirements
Course coordinators
Learning outcomes
W1 - knowledge - in-depth knowledge and understanding of selected issues in the field of visual communication
W2 - knowledge - in a deeper degree knows and understands methods of research of visual materials and is able to apply them in his/her work
U1 - skills - he/she is able to search for literature on the subject, construct a table of contents, formulate the title of the thesis, has the ability to make footnotes
Assessment criteria
Stages of the student's work during the whole cycle of classes:
1. Determining the topic of the work, literature review and preparation of a bibliography.
2. Writing the first chapter of the work, selection of research methods and tools, selection of research material.
3. Analysis of the research material and writing the second chapter of the work.
4. Writing the third chapter of the work, introduction and conclusion; preparing for defense.
The final evaluation - substantive and formal - concerns the individual elements of the thesis: definition of the research interests, the research area, the research concept, the thesis topic and chapter plan, the 1st subchapter, the 1st chapter, the 2nd chapter, the entire thesis. The final mark is the arithmetic mean - rounded up in 0.5 degree increments - of the mid-term and final grades.
For 1st year: mid-term credit in 1st semester: definition of research interests. Final credit in semester 1: research area. Mid-term credit in semester 2: research design. Final credit in semester 2: thesis topic and chapter plan.
For 2nd year: mid-term credit in 1st semester: 1st subsection of 1st chapter. Final credit in semester 1: 1st chapter. Mid-term credit in semester 2: 2nd chapter. Mid-term credit in semester 2: entire paper.
W1, W2, U1
Individual elements of the thesis: determination of research interests, research area, research concept, thesis topic and chapter plan, preparation of the 1st subchapter of the 1st chapter, 1st chapter, 2nd chapter, the whole thesis.
For the grade 2 - lack of the presented element of the thesis within the deadline set by the promoter.
for a grade of 3 - an element of the thesis was presented within the deadline set by the promoter, but the elements require thorough substantive and formal improvement.
for the grade 3.5 - an element of the diploma thesis was submitted within the supervisor's deadline, but it requires minor substantive and formal corrections.
for 4.5 - an element of the diploma thesis was submitted within the supervisor's deadline, the elements were substantively correct but require thorough formal improvement.
for 4.5 - an element of the diploma thesis is presented within the time limit specified by the supervisor, these elements are substantively correct, but it requires minor formal corrections.
for the grade 5 - an element of the diploma thesis is presented within the time limit set by the supervisor, it is distinguished in terms of content and form.
Bibliography
Reference literature
Szymańska A, Lisowska-Magdziarz M., Hess A., (red.) Metody badań medioznawczych i ich zastosowanie, Kraków 2018
Gackowski T., (red.), Metodologie badań medioznawczych, Warszawa 2015
Burke P., Naoczność. Materiały wizualne jako świadectwa historyczne, Kraków 2012.
Banks M., Materiały wizualne w badaniach jakościowych, Warszawa 2009
Rose G., Interpretacja materiałów wizualnych. Krytyczna metodologia badań na wizualnością, Warszawa 2010.
supplementary literature
Lisowska-Magdziarz M., Analiza tekstu w dyskursie medialnym. Przewodnik dla studentów, Kraków 2006.
Lisowska-Magdziarz M., Analiza zawartości mediów. Przewodnik dla studentów, Kraków 2004.
Stępniak K., Fenomen reklamy religijnej, Warszawa–Pułtusk 2017.
Wimmer R.D., Dominick J.R., Mass media. Metody badań, Kraków 2008.
Zenderowski R., Technika pisania prac magisterskich i licencjackich. Poradnik, Warszawa 2018.
Zieliński J., Metodologia pracy naukowej, Warszawa 2012.
|
Term 2021/22_Z:
Literature is given in the general syllabus for the subject, regardless of the cycle |
Term 2021/22_L:
None |
Term 2022/23_L:
Burke P., Naoczność. Materiały wizualne jako świadectwa historyczne, Kraków 2012. Kusion M., Komu przysługują prawa autorskie do pracy dyplomowej?, https://lookreatywni.pl/baza-wiedzy/prawo-autorskie-do-pracy-dyplomowej/ Lisowska-Magdziarz M., Analiza tekstu w dyskursie medialnym. Przewodnik dla studentów, Kraków 2006. Lisowska-Magdziarz M., Analiza zawartości mediów. Przewodnik dla studentów, Kraków 2004. Przybylska R., Przyczyna W., Pisownia słownictwa religijnego, Tarnów 2018. Rose G., Interpretacja materiałów wizualnych. Krytyczna metodologia badań na wizualnością, Warszawa 2010. Stępniak K., Fenomen reklamy religijnej, Warszawa–Pułtusk 2017. Wimmer R.D., Dominick J.R., Mass media. Metody badań, Kraków 2008. Zenderowski R., Technika pisania prac magisterskich i licencjackich. Poradnik, Warszawa 2018. Zieliński J., Metodologia pracy naukowej, Warszawa 2012. |
Term 2023/24_L:
Reference literature |
Term 2024/25_Z:
Reference literature Supplementary literature |
Term 2024/25_L:
Reference literature |
Notes
|
Term 2021/22_Z:
Team code - b9zxtiy |
Term 2021/22_L:
None |
Term 2022/23_L:
The student should become familiar with the syllabus containing general information independent of the classes conducted in the 2022/23 cycle. They include assessment methods and criteria. |
Term 2023/24_L:
W1 - knowledge - in-depth knowledge and understanding of selected issues in the field of visual communication |
Term 2024/25_Z:
W1 - knowledge - in-depth knowledge and understanding of selected issues in the field of visual communication |
Term 2024/25_L:
W1 - knowledge - in-depth knowledge and understanding of selected issues in the field of visual communication |
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: