Political communication and media WT-DKS-DMSKP
The research area of the seminar focuses on the following issues: mediatization of political communication, issues of press image, election advertising, press content analysis, political communication of the Catholic Church and other religious associations, middle range theories of mass communication. The subject matter of the seminar refers mainly to the discipline of media studies, but also to political science. The processes of mediatization of political communication reflect new relations of dependence between the world of politics and the world of media. Their proper interpretation requires knowledge of media logic and political logic.
The most important middle range theories, referring to the multi-threaded attempt to capture the process of mediatized communication, are: gatekeeping, information value theory, framing, agenda-setting, Elaboration Likelihood Model, Uses and Gratifications, parasocial interaction, diffusion of innovations, third party effect, spiral of silence. To a large extent, the methodology of research work undertaken at the master's seminar refers mainly to empirical research.
(in Polish) Grupa przedmiotów ogólnouczenianych
(in Polish) Opis nakładu pracy studenta w ECTS
Subject level
Learning outcome code/codes
Type of subject
Preliminary Requirements
Course coordinators
Learning outcomes
After completing the classes, the student
in terms of knowledge:
Learning outcome no. 1 - has in-depth knowledge of the connections between social communication sciences and media with other fields of science, especially with the humanities, social and legal sciences, allowing for the integration of perspectives appropriate for several scientific disciplines (TMA_W12)
in terms of skills:
Learning outcome no. 2 - is able to independently search, analyze, evaluate, select and integrate information using various sources and formulate critical judgments on this basis using knowledge from the discipline of social communication sciences and media (TMA_U01)
Learning outcome no. 3 - has basic research skills in the field of auxiliary disciplines (TMA_U03)
in terms of social competences:
Learning outcome no. 4 - is aware of the complexity of reality and understands the need for an interdisciplinary approach to solving problems (TMA_K05)
ECTS description:
- participation in exercises
- preparation of a master's thesis
- individual consultations with the supervisor
- preparation of an article scientific
total - 6 ECTS points
Assessment criteria
Requirements necessary to pass the course:
- attendance at classes,
- completion of assigned work
- in the first year - specified scientific and professional interests, determination of the topic of the work, determination, listing of sources, determination of the research method, preliminary planning and specification of the research process; approval of the topic, writing of the first chapter - deadline: 1 May.
- in the second year: II chapter (deadline: 1 December); by 15 March: III chapter.
Bibliography
Brodzińska-Mirowska, B. (2019). Profesjonalizacja komunikacji politycznej w dobie mediatyzacji: Wyzwania koncepcyjne i badawcze. Athenaeum. Polskie Studia Politologiczne, 62(2), 193-209.
Dobek-Ostrowska, B. (2011). Komunikowanie polityczne i publiczne: podręcznik akademicki. Wydawnictwo Naukowe PWN.
Gackowski, T., & Łączyński, M. (red.). (2018). Metody badania wizerunku w mediach: czym jest wizerunek, jak i po co należy go badać. CeDeWu. Pl.
Lisowska-Magdziarz, M. (2006). Analiza tekstu w dyskursie medialnym: przewodnik dla studentów. Wydawnictwo UJ.
McCombs, M. E. (2008). Ustanawianie agendy: media masowe i opinia publiczna. Wydawnictwo Uniwersytetu Jagiellońskiego.
Michalczyk, S. (2015). Jednostka i społeczeństwo w świecie mediów: klasyczne i współczesne idee w teoriach średniego zasięgu. Stowarzyszenie Thesaurus Silesiae-Skarb Śląski.
Michalczyk, S. (2019). Teoria komunikowania masowego. Skrypt dla studentów dziennikarstwa i komunikacji społecznej. Wydawnictwo Uniwersytetu Śląskiego.
Michalczyk, S. (2013). Teoria wartości informacji: historia i współczesność. Studia Politicae Universitatis Silesiensis, (10), 131-146.
Oniszczuk, Z. (2011). Mediatyzacja polityki i polityzacja mediów. Dwa wymiary wzajemnych relacji. Studia Medioznawcze, (4 (47)), 11-22.
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Term 2023/24_Z:
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Notes
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Term 2022/23_Z:
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Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: