Methodology of social research and marketing WT-DKS-DMMB
Classes
1. Preparing to the realisation of research project. Working ot the research aim and specific topics. Introducion to the formulation of hipotesis. Creattion of hipotesis to the research aim.
2. Qualitative methdology..
3. Secondary research. Desk research
4. Observation. Etnograpy. Monography.
5. Experiment
6. In-deph interview. Focus group interview.
7. Content Analysis, discourse Analysis.
8. Quantitative methodology
9. Principles of questionary creation.
10. Types of consumer research.
11. Methodology of evaluation of effects.
12. Media Monitoring, PR research
13. Analysis of empiric data. Hipotesis Testing
14. Najczęściej stosowane błędy w badaniach i jak ich uniknąć- złe formułowanie pytań, niedobrana próba, nieporównywalność sondaży i technik badawczych. Poprawne i niepoprawne
(in Polish) E-Learning
Term 2020/21_L: (in Polish) E-Learning (pełny kurs) z podziałem na grupy | Term 2019/20_L: (in Polish) E-Learning z podziałem na grupy |
(in Polish) Grupa przedmiotów ogólnouczenianych
Subject level
Learning outcome code/codes
Type of subject
Course coordinators
Additional information
Information on level of this course, year of study and semester when the course unit is delivered, types and amount of class hours - can be found in course structure diagrams of apropriate study programmes. This course is related to the following study programmes:
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