Political marketing in the Times of Big Data WSE-BD-PMofBD

Students are supposed to get acquainted with main theoretical currents that contributed to contemporary Political Marketing: theory of public opinion, of ideologies, in particular psychology of masses and of ideologies; theoretical marketing, and sociology of emotions. Students will be presented with empirical studies of the Big Data period: studies of social media's role in electoral campaigns; studies of vizual representations of the politicians and studies of ideas and emotions expressed in textual and verbal form. Students will be given an assignment to conduct their own research: to follow the life cycle of the idea essential for political campaigning: its origins, development support, modification and current state of a cycle. They are supposed to do that work using avaliable sources of the information: Internet services of political and public institutions. Students are required to bring their findings in a form of report and to present them in the class in English language.

(in Polish) Dyscyplina naukowa, do której odnoszą się efekty uczenia się

sociology

(in Polish) Grupa przedmiotów ogólnouczenianych

(in Polish) nie dotyczy

(in Polish) Opis nakładu pracy studenta w ECTS

1) work in direct contact with the teacher - 1,2p (30h); 2) own work - 0,8p (20h), search for the data in the Internet (4h), conducting the analysis (4h), preparation of the oral and power point presentation (6h), preparation of the report (6h)

Subject level

advanced

Learning outcome code/codes

enter learning outcome code/codes

Type of subject

obligatory

Preliminary Requirements

Knowledge of statistical analysis, both descriptive and inference statistics; good knwoledge of the internet searching, basic skill of scraping and qualitative analysis of text; advance reading academic literature in English skills, basic presentational skills in English

Course coordinators

Nataliia Pohorila

Learning outcomes

1. Students have a good knowledge of four basic theoretic components of political marketing: public opinion, marketing, theory of emotions and theories of self-representation and communicationof political messages.
2. Students are able to define a subject of their assugnment "Life cycle of one idea" and to compraise the list of sources about developing of the relevant public discource.
3. Students are able to search the Internet and to assemble the opened data for the analysis, to communicate if nessesary with owner to obtain permission, and to export them in editable format.
4. Students are expected to use the statistical analytical skills obtained on the previous cources in order to run frequences, correlations and cluster analysis for brief marketing research in SPSS.
5. Students acquire skills of the text content analysis using avaliable tools (ATLAS)
6. Student are able to produce graphs in Excel and maps in QGIS, or to import them; and to interpret their content.
7. Students present orally their achievements in class in English.
8. Students are able to compile a coherent and concise report on their findings in English.

Assessment criteria

The grades are given on the basis of the final report and two oral presentations using the POwer Point tool. The final report absorbs 60% of the grade; 20% goes for the oral presentation and to participation in discussion ; 20% of the grade goes to those who were present at 100% of classes.

Attendence is obligatory; three times absence without any substantiation leads to suspension of the course graduation.

Additional information

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of WSE-BD-PMofBD in USOSweb