(in Polish) Consumer Behaviour WSE-BD-CB

During the classes, students learn about the decision-making process of consumers and the factors influencing it, marketing techniques that determine behavior, and shortened ways of thinking that change the perception of the situation. Then they prepare and conduct their own research using large data sets to identify factors influencing selected consumer decisions.

(in Polish) Dyscyplina naukowa, do której odnoszą się efekty uczenia się

economics and finance

(in Polish) Grupa przedmiotów ogólnouczenianych

(in Polish) nie dotyczy

(in Polish) Opis nakładu pracy studenta w ECTS

ECTS 2p: 1) work in direct contact with the teacher - 1,2p (30h); 2) own work - 0,8p (20h), preparation of the research procedure (4h), conducting the study (4h), preparation of the study report (6h), preparation of the presentation of the results (6h)

Subject level

intermediate

Learning outcome code/codes

BDAS2_W15 BDAS2_W16 BDAS2_U01

Type of subject

obligatory

Preliminary Requirements

Knowledge in the field of formulating and verifying research hypotheses and conducting statistical tests.

Course coordinators

Dariusz Karaś

Learning outcomes

BDAS2_W15: student applies moral aspects in social research
BDAS2_W16: the student uses adequate data measurement using psychometric techniques
BDAS2_U01: On the basis of the collected data, the student recognizes and describes dependencies

Assessment criteria

Preparation of the study - grade 3, conducting the study and its description in the form of a report - grade 4, presentation of the study and results - grade 5.

Additional information

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of WSE-BD-CB in USOSweb