Social communication WS-SO-KS
This course has not yet been described...
(in Polish) Dyscyplina naukowa, do której odnoszą się efekty uczenia się
(in Polish) Grupa przedmiotów ogólnouczenianych
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Bibliography
Andreasen I. A. (ed.), Ethics in Social Marketing, Washington 2000.
Baines, P., Brennan, R., Egan, J., Structure and Strategy in Political Markets, na: http://mubs.mdx.ac.uk/Research/Disc...
Bloom P. N., Gundlach G. T. (eds.), Handbook of Marketing and Society, Washington 2000.
Brenan, R., Does Political Marketing Need the Concept of Consumer Value, na: http://mubs.mdx.ac.uk/Research/Disc...
Bittner J. R., Mass communication, Boston 1996.
Block E. S., Communication and the mass media: a guide to the reference literature, Englewood 1991.
Chaukas M., Propaganda Comes of Age, Washington 1965.
Chomsky N., Media Control. The spectacular achievements of propaganda, Washington 1997.
Ellul J., Propaganda, Paryż 1990.
Ellul J., Propaganda: The Formation of Men's Attitudes, New York 1965.
Henneberg, S., Political marketing and the relationship management paradigm, na: http://www.psa.ac.uk/cps/2004/Henne...
Kotler Ph., Andreasen I. A., Strategic marketing for non-profit organizations, New Jersey 2003.
Kotler Ph., Roberto E. L., Social Marketing - Strategies for Changing Public Behavior, The Free Press 1989.
Kotler Ph., Zaltman G., Social marketing: An Approach to Planed Social Change “Journal of Marketing” 1971 nr 35.
Lees-Marshment J., Political Marketing & British Political Parties, Manchester University Press, 2001.
Lees-Marshment J., Political Marketing as Party Management - Thatcher in 1979 and Blair in 1997 na: http://www.anu.edu.au/NEC/Political...
Lippmann W., Public Opinion, New York 1922, 1960.
Newman, B. (red.), Handbook of Political Marketing, London, Sage, 1999.
O’Donnell V., Propaganda and Persuasion, Sage Pub. 2006.
O’Donnell V., Readings in Propaganda and Persuasion: New and Classic Essays, 2006.
Additional information
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