Conducted in
term:
2026/27_Z
Erasmus code: 15.1
ISCED code: 0321
ECTS credits:
2
Language:
Polish
Organized by:
(in Polish) Wydział Nauk o Komunikacji i Dziennikarstwa
Communication in the media WNKD-DKS-DMKS
The subject acquaints students with the specificity of media communication and its social, cultural and technological conditions and contexts.
The classes are divided into the following thematic blocks:
1. Orality - literacy - visuality of communication in the media.
2. Communication in the media and power
a) media events and rituals
b) network media: derivative communication?
c) power of algorithms - power algorithms.
3. Media communicators: celebrities, micro-celebrities, influencers.
4. The future of media communication.
(in Polish) Dyscyplina naukowa, do której odnoszą się efekty uczenia się
communication and media studies
(in Polish) Grupa przedmiotów ogólnouczenianych
(in Polish) nie dotyczy
Course coordinators
(in Polish) Opis nakładu pracy studenta w ECTS
(in Polish) 1. Udział w zajęciach (30 godzin): 1 ECTS
2. Przygotowanie do zajęć, osobiste lektury (15 godzin), przygotowanie pracy śródrocznej, przygotowanie pracy zaliczeniowej (15 godzin): 1 ECTS.
Łącznie: 2 ETCS.
Subject level
elementary
Learning outcome code/codes
enter learning outcome code/codes
Type of subject
obligatory
Preliminary Requirements
(in Polish) Brak
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: