The Role of Innovation in Knowledge Society WH-KON-U2-TROIK
Contents
1. The major economic theories, entrepreneurship and innovation
2. The debate on the relevance of innovation and creativity, today
3. Innovation management and innovation types
4. Areas and variables of innovation
5. Strategic level approaches to innovation
6. The creative process and idea generation techniques
7. Some emerging trends
Total: 30 hours
Full description
Session 1: Presentation
Session 2: Selection of innovation case studies
Session 3: The major economic theories, entrepreneurship and innovation
- Neoclassical framework
- Keynesian framework
- Schumpeterian framework
Session 4: The debate on the relevance of innovation and creativity, today
- Assignment in class and debate
- Richard Florida and The Rise of the Creative Class
Sessions 5 and 6: Innovation management and innovation types
- Innovation types: incremental, radical and systemic innovation (concepts and examples: the car industry and the watch industry)
- Examples of innovation and integrated innovation management
Session 7: first group pitch
Session 8: Areas and variables of innovation
- Product
- Service
- Personnel
- Channel
- Image
- Revenue streams
- Business process
Sessions 9 and 10: Strategic level approaches to innovation
- Assignment in class and debate
- Blue Ocean Strategy
- SWOT
- Business Model Canvas
- Lean Startup
Sessions 11, 12 and 13: The creative process and idea generation techniques
- The creative process: divergent and convergent stages
- Brainstorming
- Idea generation techniques: Brutethink and Reversal
- Assignment in class and debate
Session 14: Some emerging trends
- The social impact of crowd innovation (crowdfunding, citizen science, crowd IOT, Citizen Observatories, co-creation, crowd TV)
Session 15: Final group presentation and concluding remarks
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W cyklu 2022/23_L:
References |
Grupa przedmiotów ogólnouczenianych
Opis nakładu pracy studenta w ECTS
Poziom przedmiotu
Symbol/Symbole kierunkowe efektów uczenia się
Typ przedmiotu
Wymagania wstępne
Koordynatorzy przedmiotu
Efekty kształcenia
S1A_W05 - has a basic knowledge of man, in particular as an entity constituting social structures and the principles of their functioning, as well as operating in these structures
S2A_W05 - has extended knowledge about man as a creator of culture, deepened in relation to selected areas of human activity
Kryteria oceniania
Assessment Methodology:
Each subject will be firstly provided as a lecture on the particular Issue, then further discussed in accordance with further readings allocated for presentations and obligatorily written by students.
All required readings are available in The Library of Humanities room 303 at Devaitis Campus New Building in the Folder called: The Role of Innovation in Knowledge Society. Folder will be provided to use in place at student request by the library staff. grade based on triple factorial assessment :
1.Attendance ( up to one absence allowed)
2. Activity (constant assessment based on student activities during the spam of the course and academic knowledge of required readings.)
3 Attendance in the workshops
Praktyki zawodowe
n/a
Literatura
References
Audretsch, David B. and Albert N. Link (2011). “Entrepreneurship and Innovation: Public Policy Frameworks”, Working Papers 11-19, University of North Carolina at Greensboro, Dep. of Economics.
Florida, Richard (2012). The Rise of the Creative Class, Revisited. New York: Basic Books.
Kim, W.Chan and Renée Mauborgne. 2005. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Boston: Harvard Business School Publishing.
Kotler, Philip (2000). “Positioning the Market Offering Through the Product Life Cycle” (Chapter 10), in Marketing Management. Upper Saddle River: Prentice Hall, pp. 285-326.
Leadbeater, Charles (2013). “The Systems Innovator – Why Sucessful Innovation Goes Beyond Products”, in Geoff Mulgan and Charles Leadbeater, Systems Innovation – Discussion Paper. Nesta: London, 25-54.
Mulgan, Geoff (2013). “Joined-Up Innovation – What is Systemic Innovation and how it can be done effectively?”, in Geoff Mulgan and Charles Leadbeater, Systems Innovation – Discussion Paper. Nesta: London, 5-24.
Norman, Donald A. and Roberto Verganti (2014). “Incremental and Radical Innovation: Design Research vs. Technology and Meaning Change”, Design Issues (Winter), Vol. 30, No. 1: 78–96.
Osterwalder, Alexander and Yves Pigneur (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley: Hoboken NJ.
Schumpeter, Joseph A. (2003 [1943]). Capitalism, Socialism and Democracy. London and New York: Routledge.
Uwagi
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W cyklu 2022/23_L:
The classes will be taught hybrid. |
Więcej informacji
Dodatkowe informacje (np. o kalendarzu rejestracji, prowadzących zajęcia, lokalizacji i terminach zajęć) mogą być dostępne w serwisie USOSweb: