Market Research Methodology WT-DKS-DMMBM

Classes

1. Preparing to the realisation of research project. Working ot the research aim and specific topics. Introducion to the formulation of hipotesis. Creattion of hipotesis to the research aim.
2. Qualitative methdology..
3. Secondary research. Desk research
4. Observation. Etnograpy. Monography.
5. Experiment
6. In-deph interview. Focus group interview.
7. Content Analysis, discourse Analysis.
8. Quantitative methodology
9. Principles of questionary creation.
10. Types of consumer research.
11. Methodology of evaluation of effects.
12. Media Monitoring, PR research
13. Analysis of empiric data. Hipotesis Testing
14. Najczęściej stosowane błędy w badaniach i jak ich uniknąć- złe formułowanie pytań, niedobrana próba, nieporównywalność sondaży i technik badawczych. Poprawne i niepoprawne