Strategic Communication in Social Media WH-KON-StratComm
Full description
Course consist of 30 hour of lecturing (15 sessions) and workshops in the urban settings(15 hours double counted).Together 60 hours.
1 – introduction to the class
- Presentations and overview of the course
- Small discussion of the role of the Internet in our lives 2 – the new media landscape
- Web 2.0
- Characteristics of the new media landscape 3 – Social media 1/2
- Social media and mass media
- Challenges of social media for strategic communications 4 – Social media 2/2
- Best social media practices
- Case studies and discussion of social media campaigns 5 - #live
- Visualization of the documentary #LIVE 6 – discussion in class
- Discussion on the role of social media as conversation platforms for organizations 7 - research tools for social media
- Uses of research tools for strategic communications in social media 8 – strategy for social media ½
- Concept of strategy in social media 9 – strategy for social media 2/2
- Tools of strategic thinking for social media
- Canvas model
- Publics as personas 10 – content planning for social media
- Methodologies for content building and planning in social media 11 – workshop
- group assignment 12 – workshop
- group assignment 13 – workshop
- group assignment 14 – workshop
- group assignment 15 – final presentations
- final presentations of social media campaigns developed by students Readings
Furthermore there are 2 workshop in the urban settings
Coordinators:
P r of e s s or : Nuno da Silva Jorge Instituto Politécnico de Lisboa
Dr Piotr Dejneka UKSW
Mgr Aleksandra Karkowska, coach, educationist, guide at Museum of the History of the Polish Jews POLIN , PhD student at UKSW
1. Museum of the History of the Polish Jews POLIN as an example of strategic communication of thousand years of peaceful coexistence.
2. Strategic communication of the Holocaust. Searching for signs of Warsaw Jews District. Topography as strategic methodology of commemoration
Poziom przedmiotu
Symbol/Symbole kierunkowe efektów uczenia się
Efekty kształcenia
DRL_W03 (PhD student owns established knowledge In the field of Humanities)
DRL_U01 (PhD student can use information critically and independently, can perform analysis of various range of data, resources and literature)
Kryteria oceniania
Assessment Methodology:
Each subject will be firstly provided as a lecture on the particular Issue, then further discussed in accordance with further readings allocated for presentations and obligatorily written by students.
All required readings are available in The Library of Humanities room 303 at Devaitis Campus New Building in the Folder called: Cultural Communication and the Public Sphere in Contemporary World. Folder will be provided to use in place at student request by the library staff. grade based on triple factorial assessment :
1.Attendance ( up to one absence allowed)
2. Activity (constant assessment based on student activities during the spam of the course and academic knowledge of required readings.)
3 Attendance in the workshops
Conservatory English and fluency in reading are required.
Praktyki zawodowe
Conservatory English and fluency in reading are required.
Literatura
Literature:
Brown, R. and Waddington, S., (2013) Share This Too, Wiley Publishing
Macnamara, J. (2010a), The 21st Century Media (R)evolution: Emergent
Communication Practices
Meerman Scott, D (2007) The New Rules of Marketing & PR: How to Use News
Releases, Blogs, Podcasts, Viral Marketing to Reach Buyers Directly
Levine, R., Locke, C., Searls, D. and Weinberger, D (2000) The Cluetrain Manifesto: the
end of business as usual
Osterwal der, et al ( 2015) , V al u e Pro p o s i ti o n D es i gn : Ho w to C reate Pro d u cts an d
S ervi ces C ustomers Wan t, Jo h n Wi l ey & S o n s
Phillips, D. and Young (2009), Online public Relations: A Practical Guide to Developing
an Online Strategy in the World of Social Media
Waddington, S., et al (2012) Share This, Wiley Publishing
Waddington, S. and Earl, S. (2012), Brand Anarchy: Managing Corporate Reputation Suppor t m ate r ial
#PRSTACK: https://prstack.co/
Documentary #LIVE: https://www.youtube.com/watch?v=0HYDj0xqhuM C our s e T itle : Strategic
exercises:
Helen Fein ,Genocide a Sociological Perspective, Sage Publications , 1993. Chapter 4 Contextual and Comparative Studies I : Ideological Genocides p :51- 78.
Orlando Figes, The Whisperers. Private Life in Stalin’s Russia, Picador 2008, Introduction p:XXVII – XXXVIII, and Afterword and Acknowledgments, p:657 – 665.
Więcej informacji
Dodatkowe informacje (np. o kalendarzu rejestracji, prowadzących zajęcia, lokalizacji i terminach zajęć) mogą być dostępne w serwisie USOSweb: