Use of Marketing in Polish Cultural Institutions WH-KON-UseOfMarket
Introduction to the problems of.
Definition of key terms.
Marking out and discuss the main characteristics of marketing activities. in the market culture.
The use of marketing strategies in cultural institutions.
Case study.
Subject level
Learning outcome code/codes
Learning outcomes
Student after the course has general and specialist knowledge in the field of marketing strategies used in the Polish cultural institutions as an integral part of the science of marketing;
Able to search, analyze, evaluate, select and properly communicate the relevant information (derived from the literature and from classes), and based on them make critical judgments.
He or she is aware of the level of their knowledge, understands the need for learning, personal development and participate in the culture. Recognizes the linkages between economics, culture, first of all, marketing and cultural market.
Assessment criteria
The activity and attendance, preparation of a presenation on a chosen topic - case study;
Bibliography
Düssel M., Marketing in practice, Publisher BC.edu,
Warsaw 2009;
Dragicevic-Šešić M. and B. Stojkovic, Culture: management, animation, marketing, National Cultural Centre, Warsaw 2010;
Towse R., Economics compendium of culture, the National Cultural Centre, Warsaw 2011;
Red. Lechosław Garbarski, Marketing concept of effective action, PWE, Warsaw 2011;
Red. Lechosław Garbarski, Marketing key concepts and practical applications, PWE, Warsaw 2011;
Red. Figiel Stephen, Marketing in the realities of the modern market, PWE, Warsaw 2010;
Olins W., About the brand, Polish Brand Institute, Warsaw 2004;
Wroblewski L., Marketing Strategies in cultural institutions, PWE 2012
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: